May 2, 2014
…it WILL go wrong.
At least that was my experience with yesterday’s New Business Energizer Seminar. However, I powered through even when some suggested I cancel it.
First off, I had already postponed this event twice, due to venue challenges. That should have been my first clue of the challenges to come.
Second, I hired an expensive marketing firm to help me promote this event and my upcoming ones. My goal is to host more seminars and conferences…a lot more. That means I need to start advertising them more so the attendance is higher.
Even though I hired the firm a month ago, the ads for the event still weren’t live on Monday THIS WEEK! I had been hounding them for two weeks to get the landing page live and the ads posted, but one issue after another prevented them from launching my campaign.
Finally, on Monday afternoon, the ads went live, almost coinciding with a major DDoS attack on my mail provider, GetResponse. In case you don’t know, DDoS stands for Distributed Denial of Service, and it’s a form of cyber-attack that pummels servers with traffic from hundreds or thousands of different computers from around the world that have been infected with a virus. Yours could be one of them, and you probably wouldn’t even know.
The consequence of this DDoS attack was that none of the RSVP’s submitted on the NewBusinessEnergizer.com landing page were logged. In other words, I have no idea how many people RSVP’d.
And, on top of all this, the venue, Chinook Tavern, changed the rates on lunch two days before the event. Since no good business would do that, I couldn’t go back to my folks and tell them the rates would be higher, which meant I paid the difference out of my own pocket. Ugh…
Despite all of these challenges, I think the event went off pretty well and I hope my attendees learned a few valuable lessons about how to energize their businesses to grow them faster.
The moral of the story is, don’t give up. Even if everything is going to hell, keep powering through. That’s what professionals do.