It seems like the best way to get ranked high on search engines changes faster than the weather. New tips and tricks are constantly being discovered and written about on a daily basis. Doesn’t it all seem a little overwhelming? Well, it shouldn’t. Let me explain why….
SEO experts used to tell us if we wanted our content to rank highly ON search engines, we had to write the content FOR search engines. We had to stuff the content with keywords, tags and links that the search engines could index. That made the content much less readable (aka relevant) to the human audience. However, the goal of a search engine is to display the most relevant results, not to itself, but to the humans reading the results. See where I’m going with this?
Search engines like Google have become extremely sophisticated. They can now read content much like humans read content. That means they can figure out whether a human would want to read your content. Since a search engine’s goal is to provide links to content that humans want to read, it makes total sense they would rank content written for humans higher than content written for search engines. And that’s exactly what is happening now.
An article on Entrepreneur.com provides a good infographic on this topic: 10 Ways to Write Content That Ranks High on Google. The gist of the message is to write relevant content that your audience will enjoy reading, and write lots of it. Then, get backlinks to that content on other well-ranked websites.
Backlinks are links on other websites that write about your content and provide links to it in their content. Gone are the days of link exchanges and resource pages. Backlinks only carry real value when they’re included in relevant content. You can’t cheat the system anymore.
The article on Entrepreneur.com has 7 other tips, but these are the 3 most important ones that relate directly to improving your website’s SEO. So get busy and start writing that amazing content for your readers (and for Google)!