It’s not enough to drive traffic to your website…you need to convert those visitors into customers. That’s what “The Ultimate Guide to Google AdWords” by Perry Marshall and Bryan Todd will teach you.
Even if you don’t plan to use Google AdWords to market your website, you should still check out this book. A large portion of the book talks specifically about how to create landing pages that convert. There’s some art and some science to it, and it’s something you need to do well if you spend time and money to drive people to your website.