November 21, 2014
When I tell people about OnlineStir, the first question most people ask me is, “Do you do SEO?”
Just so you know…that question makes me cringe a little.
What OnlineStir does “contributes” to SEO, but it’s certainly not our focus. You’ll understand why I say that after reading this newsletter.
SEO is a buzzword like low-fat or low-carb that everyone thinks they can buy and it will magically cure all of their woes. However, it may not be the best investment of your time or money.
If your website has a traffic problem, SEO may help in the long-run (if done correctly), but paid advertising will provide much more immediate results for the same or less money.
Besides, Google has all but killed the SEO profession by making their search algorithms nearly as smart as people.
In fact, they claim their algorithm reads content just like a real person and gauges the value of the content and website as a real person does.
That means the days of tricking the system are gone. SEO is essential DOA (dead on arrival).
The only way to get ranked high on SERP’s (Search Engine Results Pages) is to post valuable content to your website, provide a valuable service, and most importantly, gain the attention of other highly ranked websites.
By far the biggest factor Google uses to determine your website’s SERP ranking is the number and quality of inbound links to your website from other websites. And Google is smart enough to know if you’re faking it with meaningless comments on blogs and forums (that’s a service most SEO companies sell).
There’s a way to get all the inbound links you want from the best websites in your industry, but we’ll save that discussion for a later date.
For now, just know that SEO is only one component of a comprehensive marketing plan…and it’s not even the most important one.