“Why isn’t this stuff selling?”! That’s a common question many entrepreneurs have. It keeps you awake at night. It leaves you befuddled and confused. And it makes some of you give up completely.
When you pour your heart and soul into your product or service offering, and then no one (or very few) buy it, it’s easy to get discouraged. You start to question the value of what you’re doing…maybe it’s not really that good. You consider lowering your prices…maybe it’s too expensive. You think about creating a newer, different, better offering…maybe people want more choices. You think about reducing your offering…maybe people want fewer choices.
You do all kinds of things in your attempt to solve the problem of “why isn’t this stuff selling?” often neglecting the one thing that might actually make a difference: how you’re selling it.
I think there’s a very simple explanation for this paradox…
In my experience, there are two different types of entrepreneurs. The first type is what I call “The Seller.” This type of entrepreneur loves to sell and they can sell anything. It doesn’t matter what they’re selling; that’s not important. What matters to them is the sale.
The Seller is usually outgoing, ADD and highly energetic.They’re the most successful type of entrepreneur because they don’t accept “no” for an answer. They’ll do whatever it takes to get sales.
The other type of entrepreneur is what I call “The Maker.” This type of entrepreneur has a dream of doing something or making things, and they’re convinced people will want to buy what they’re doing or making. Their business is a labor of love. It’s their passion and they believe if they build it, people will swarm to buy it.
The Maker is the type of entrepreneur who struggles the most. They’re usually the ones who question their offering and their prices. They don’t think about sales and marketing as the solution to their problem. The offering sells itself! How would sales and marketing help?!
If you’re a “Maker” and your product or service isn’t selling like you thought it would…like you think it should…it’s time to take a page from The Seller’s playbook. It’s possible to love what you do and sell the heck out of it, too.
Stop questioning things that don’t matter. I’ve seen millions of people buy inferior products and I’ve seen great products die on the vine. What you’re selling matters far less than how you’re selling it.
Over the next few weeks, I’m going to share some of my own personal experiences and discoveries for marketing and selling my own products and services.
If you have any input or advice, please send it over with a link to your website. It may get included in a newsletter and my blog.