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Intro: Welcome to the Smart Energized Entrepreneurs Podcast with JP Stonestreet, episode #22.
JP: In today’s episode, Anthony Prichard from New Video Now talks about the importance of using video in your business and how you can use it to really connect with your audience and your customers. But before I introduce you to Anthony, I would like to tell you about my book The Web Startup Roadmap. If you are thinking about starting an online business or really any kind of business that will have a web presence, you should really check out my book. I wrote the book for non-technical people, it’s a non-technical guide to starting an online business or building a web presence for an existing business. It’s written in non-technical terms for non-technical people, I have been told it’s extremely easy to understand, I have gotten great reviews on Amazon. So, I would recommend that you go get that right now or go to my website. If you sign up for my newsletter, you can download the first one-fourth of the book that’s 25 percent of the book for free just by signing up for the newsletter. You can also find it on Amazon, as I already mentioned, or go to JPStonestreet.com/book and you will get to watch a little video of me talking about why I wrote the book and who it’s for. So, go to that right now, sign up for the newsletter and get the free version or just go straight to Amazon and buy it for yourself. It’s available in Kindle and paperback versions.
All right, now let’s get back to the interview of the day, Anthony Prichard, from New Video Now. He is going to tell us how important video is even if it’s not very professional how important it is for your business. So, let’s welcome Anthony Prichard.
Welcome Anthony to this episode of the Smart Energized Entrepreneurs Podcast. How is your day going?
Anthony: Good, JP. Thanks for having me on your show today.
JP: Yes, you bet. We’ve both been up since O-Dark-Thirty today. It’s so funny; we bumped into each other at a networking event at 7 o’clock this morning.
Anthony: Yes, that was a big coincidence. We’ve had this scheduled for what about five days and just happen to run into each other at breakfast this morning.
JP: Yes, that’s funny. When I saw you walk up there to introduce yourself, I was like “Oh my God, that’s Anthony.” That was funny because we are just meeting this afternoon.
Anthony: Yes, that’s my interview that I have later today. I was surprised and glad to see you there as well. I think that’s a great group and I look forward to going in the future.
JP: Yes, it was a good group, I enjoyed it. All right Anthony, why don’t you tell us about your background and your business? What do you do?
Anthony: Great! Thanks JP. I started as a corporate sales representative in the telecom industry and I would meet with business owners and this is my first job out of college and I helped them save money on their phone and internet service at that time. There was deregulation against Quest and nobody seemed to like that phone service provider at that time. So, it was a pretty fertile ground for learning how to be a sales representative. From that job, I moved on to other sales jobs in between, got a little bit disenchanted with the corporate sales structure or corporate business structure and decided to start my own company in construction and general contracting. I would work for designers, real estate agents, and property owners as well as real estate investors and would go in and remodel and refurbish their real estate investments, but that took a downturn. The thing I did gain from that experience was my online marketing education. I had a lot of time, but not a lot of money and so I would stay up until the wee hours of the morning teaching myself how to get found on the internet with all of these tools and with the information that was so available, I felt like I had taught myself something that was very valuable because this internet tool was so wide reaching and after I moved out of contracting, I went into work for another construction company that had a technology product and the whole while I was still using my internet tools to help myself get found and so I was out performing may be some of the other representatives in the office and that was really good for me, but it didn’t really mesh with their model. Their model was just run the leads that we generate for you and use our 10-step process to convert these sales and that’s all you are expected to do, while I wanting to create a brand for myself did that over and above what they were doing and they actually frowned upon it for some reason, I don’t know why they did that.
JP: Because they have never done it that way before.
Anthony: Yes, right.
JP: The mantra of the mediocre “We have never done it that way before.”
Anthony: Yes, and that’s not my way to do it. So, we don’t want you to do that anymore. So, stop doing that. I just didn’t feel compelled to stop, so they asked me to leave and now I work for myself and I wanted to plug the last podcast you did with Chuck Blakeman because I just listened to is twice actually. I love that guy and he said something that really resonated with me. He said “A small business consultant is only working for small businesses because those are the only people that will hire him and he will keep doing that until he gets hired by a mid sized company and then he will be out of that small business market” and that’s really where I am. As soon as I started speaking about video marketing, I started getting a lot of requests to be a speaker and it’s a really scary thing to go into business for yourself and jump right in there, let it all hang out, but it seems like it’s what the universe is asking for because I am filling up my schedule with engagements and it feels good to really share this knowledge and this wealth with everyone else.
JP: Great, I thing that’s a perfect segway into the special offer that you want to make to people. If you listen all the way to the end, I will tell you at the end, how you can win this special offer that Anthony is going to make. So, tell us about your offer.
Anthony: Yes, my special offer is a 30-minute phone consultation about your business and your online efforts and what you can do right now to make the biggest impact on the internet.
JP: Wow! I think that is fantastic and I think that anybody would be crazy not to take you up on that.
Anthony: JP all of these entrepreneurs out there have a product or service that makes people’s lives better and if they are not doing everything in their power to tell as many people as possible about their product or service, they are really doing a disservice to those people who are looking for them and more and more these days, people are using internet to find what they want and I just want to show these business owners how to get found.
JP: Yes, that’s great and that’s part – that’s one aspect of what I am doing as well. My goal is to just help entrepreneurs in general and especially to get over than one-year hump and part of it is online marketing and connecting with people like you who are experts at it so that you can help them and so it’s great that you are on this and we are going to talk a lot about your online marketing in this podcast. So, once again, stick with it to the end. We will tell you how to win that free 30-minute consultation with Anthony. Okay, so let’s – I think you said something interesting, a couple of things. One of them was that they asked you to leave your job and so you went off on your own. You realized that you are one of about half of the people I have interviewed who have a similar story where their incentive for going out on their own was realizing that they didn’t play well with others in the business environment, in the employment environment. I know that’s how I got into it as well. So, tell us about that. How was that? Does that still bother you or how does that work for you?
Anthony: It’s funny. I didn’t play well with others, but yet my whole life I was a team sports person and so naturally I had to be a good team player, I had to trust the people I was passing the ball to and I had to be someone who is going to do the right things, otherwise nobody would pass the ball to me and that sort of sharpening of one another would overall help the whole team perform better and it’s tough to give advice in business world, especially to the owner who you are working for because he may not want it and so, you really have to button your lip sometimes when you have suggestions, recommendations, even you have good questions for the business owner and I still haven’t figured out the recipe to coming into a business owners world and being the biggest value that I can be. So, the only thing I can do is just specialize on one thing that’s very affective and what I found is that video is the most effective online marketing tool because it’s so engaging with all of your senses. You can show interviews, you can do testimonials, case studies, you can provide solutions for the problems that people have and the problems that people are searching for using their computer and one of my, I guess, my claim to fame now is that I can get you ranked on the first position in the Google search engine in under 30 minutes.
JP: Cool. Is that one of those things that you will share in your 30-minute consultation?
Anthony: I will do that.
JP: Awesome. So, I saw you speak on Saturday, that’s how we met, that’s how I got you to come on my show today. You presented about video and I took it to heart because I came right home and I recorded a raw video, I didn’t use my green screen. I was just sitting in my office chair, I recorded it without a special background and that’s one of the things that I learned from your presentation is that it doesn’t have to be perfect or highly professional, just kind of needs to be done and the more entertaining the better and so talk a little bit about that because it definitely had an impact on me.
Anthony: I am glad you said and I am glad you did that video JP. It just shows you that you are willing to meet your passions and your desires and there’s a lot of resistance that comes up when we think about getting on video and there is only one way to get over it and that’s to turn the camera on yourself.
JP: Yes, and do it.
Anthony: And do it, yes. So, a good test or a good example that I give people is you can make a video with no intention of ever publishing it. So, you can turn the camera on yourself and your pet or you can even tie your shoe and give an informational video on how to properly tie your shoe and although the subject matter has no relevance to what you are doing, you are really giving yourself an intense lesson and fast-forwarding your knowledge on how to make a video and this is important because when ideas come to you as an entrepreneur, you rack up on them quickly. Have you ever heard the term that “Money likes speed?”
Anthony: Yes, so the creative juices of that idea can lose their impact over time.
JP: Yes, they lose momentum if you don’t act.
Anthony: Act on them, right. So, if you have got an amazing idea that you want to show off to the world, what better way than video and the internet, right?
Anthony: And just knowing the process and how to do that quickly like you taught yourself this week we will give you the tool to implement that.
JP: Yes, and I did a few videos that are green screen where I just am on a white background and I practiced and rehearsed and scripted it out and all of that – and it took me so long and it was so arduous that I went for a month and didn’t post one or more, may be two months and then when I saw your video, you are like “The best videos are one to two minutes long” and I am like “Well, I could just talk for one to two minutes without a problem” and so that’s what I did. I just turned the camera on and I talked about the importance of recording videos and how I watched you talk about it and that’s why I was recording this video and I think it took me – it was one take and I have made my promise to myself that I am only doing one take on all of these little one to two minute videos and I produced it and published it and it was probably within 30 minutes I am guessing from start to finish on the whole thing.
JP: Whereas before when those other ones that I recorded, it was like a day and I just don’t have that much time.
Anthony: Yes, nobody does.
JP: Yes, so that’s great. It’s like you just record a one to two minute video about whatever, whatever it is you do or even…
Anthony: Perfect. It doesn’t have to look like expensive commercial. You only need two things and it’s good audio and good lighting and to be able to make eye contact with the camera lens.
JP: Yes, that’s the hard part. That’s the really hard part, is to look at the camera lens because it’s not a face, it’s not an eye.
JP: Yes, you got to make sure and pay attention to that.
Anthony: I help business owners get in front of the camera and one of the things that the biggest things of preventing them from getting in front of the camera is their inner critic or their monkey mind that quickly becomes the biggest de-motivational speaker that they have ever listened to and it tells them that they are no good at this that they are going to look like a clown on the TV and they don’t want to be embarrassed, they don’t want to make a big blunder and drive traffic away from them, but that could be the farthest thing from the truth because when you put yourself out there and you are vulnerable and you make a true connection with who you are, people connect with that and that’s the difference between push-marketing and pull-marketing, and the reason that it’s a different direction is because let’s say you make that video for How to Properly Spread Mulch in Your Garden and the only reason that people are going to find that video is if they type into their Google search engine “How do I properly spread mulch in my garden” and you just made a video on that same thing, so that’s what they find and I should say one thing about the Google search engine and the paid advertising versus the unpaid advertising which is what we are talking about here. The paid advertising goes to the top of the Google search results and may be related or somewhat related to the keyword phrase that you typed in, but as a consumer I know that those companies, those three top links paid to get there and so to me they are a little bit less credible than the five or six listings directly under that. So, that’s where I go first and I think that’s where most people go to look to find their most authentic content.
JP: And Google does reward video. They seriously reward video in their search results because people like that. That video is – a lot of people don’t like to read a long blog post or – I have to shift through that, they just want to watch a video especially if it’s entertaining in someway.
Anthony: Yes, they can minimize that video, they can be doing two things at once. It’s very rich and rewarding content.
Anthony: It’s found to be quite more effective than writing blogs and posting written blog articles.
JP: Yes it is and I also do a transcript on mine on the videos that I have done and also on the podcast, I do transcript because some people prefer to read, but then Google can also index that pretty well, but if you have the transcript, they can listen to it, they can watch it and listen or they can read and listen, they can do virtually any way they – they can consume it any way they want to and yes, it’s extremely powerful and I am totally embracing it. I have already recorded five more of those little one to two minute ones and I just haven’t produced them yet.
Anthony: Well, it’s very fertile ground and if you are a business owner listening to this audio podcast right now, type in your company industry and the town that you live in and see what comes up because there might not be any company in your industry who even listed it as landscaping company in Springfield, Colorado, and that could be completely available for you to capture right now.
JP: That’s great advice.
Anthony: People are using their phones more and more too JP with the audio search capabilities and they are saying “Find me a landscaping company in SpringfieldCity.”
JP: Yes, how does that work because I use Siri all the time on my iPhone. So, how does that work, how do you Siri optimize?
Anthony: Good question. I don’t have Apple, I have got my Android over here.
JP: That is great. I just now thought about when you said that because I do that and I get – Siri goes out and pulls back search results for me just like Google, but they are Siri results. I wonder if there is a trick to that.
Anthony: Well, we have got a new topic to teach ourselves.
JP: There you go, yes. Anthony, I am going to look for you to come up with that answer for me.
Anthony: Okay, Siri results, I am on it.
JP: All right. So, one thing you mentioned a little bit ago is that you’ve been speaking more and that is an excellent marketing strategy and one that I am trying to get my name out there. I teach a workshop and I do some free seminars, but I would like to start – I would like to be a guest speaker at more venues. So, let’s talk about two aspects of this. The first one is the value of speaking as far as the marketing channel and then also how do you go about getting those speaking gigs?
Anthony: Great. So, the value of getting up in front of an audience is really the social proof that you are the expert, just for the mere fact that you are standing there in front of a collection of people is the validation that some people need if they are listening to the right source for the information they are looking for and that can be obtained several ways. You can join any networking group and you will be given an opportunity to share and stand up and at that moment it’s very important that you capture an image of yourself in that scenario so that you can post and publish your experience being there in that spotlight and the way that I get them has been very natural at the moment. I haven’t really gone out seeking them, but they’ve found me and I think it’s because my topic is pretty pinpoint. I am focusing just on video and video happens to be a top hot topic right now, so that people are looking for information about that topic and because there is not very many of us out here then they are finding me as a resource and I am much different than traditionally trained producer or film crew. I am not going out there telling my customers, my audience that I am going to create this very impressive high quality video. My message is much different. I am saying I can use very inexpensive tools to be very effective on the Google search engine and that’s what’s most important anyway. So, if you thought it was the cost of the video making that was holding you back, well you don’t have that excuse any longer.
JP: Yes, that’s very true because you can just use the webcam on your laptop.
Anthony: You can use your phone.
JP: Yes, some people are using iPhone, I have noticed that because I watch some videos on video and there are a couple of people that use their iPhone.
Anthony: Yes, there are more and more content creators, video bloggers who have their phone on a tripod, they have got boom lights and green screen backdrops and they are using their smart phone.
JP: Yes, it’s amazing. The picture quality on the phones has just gotten so good. Okay, so I am going to have you think back. First of all, how long have you been in business on your own?
Anthony: Just been in business now for seven whole weeks JP.
JP: Wow! I am catching you very early in the process.
JP: I love it and it’s amazing to see what you are doing. I have already bumped into you twice, you have done a speaking. In one of them, you were the speaker.
JP: Yes, I am thoroughly impressed with what you have done already. You are really a go-getter and it’s a great example of what you have to do if you want to be successful. So, I want you to think all the way back to the beginning, a few weeks ago. So, how did you get your first few customers?
Anthony: I guess I have had customers three years back. I was doing this for a hobby and not wanting to let go of it as I explained earlier and I had very close friends that were entrepreneurs and I wanted to experiment with them and they allowed me to and so, I was able to quickly make a website in one day. I posted those companies that I have worked for on my client’s page and I went back out to them and said “Hey, can we do this again?” and they said “Yeah, no problem.” Sometimes I would even trade my services for a haircut or whatever it was that they had as a business and I would go to every networking meeting that I could find. Meetup is a very good resource for that and I even started my own Meetup group JP. So, you can look for it if you are interested in learning more about business videos. It’s called YouTube for Business Professionals. We are known as the Denver YouTubers.
Anthony: And we meet once a month and talk about one of the components of effective business marketing using low tech video.
JP: Excellent. I will put a link to that Meetup group on the show notes page for this podcast.
Anthony: Great. So, just many of the people that I have been in relationship with had known that this was something that I was doing and I put together an agenda, I would send it to them and they get me involved. So, I really have to thank many of those people for getting me these types of opportunities.
JP: So, really what you are saying is it was your connections, the people that you knew that led to your first clients?
Anthony: Yes, my network.
JP: Yes, your network and that’s one of the things I tell people all the time is you have to get out there and grow your network and make those connections. It’s really more than networking. I hate that term because of the connotation and the experience that we’ve all had networking. It’s really making connections with people, which is far deeper than just a networking event.
Anthony: Yes, and it’s an authentic connection. I have been in sales for so long and been called out to so many home owners’ houses to represent the company I worked for and people can tell when you are giving them a scripted line or when you are speaking from the heart and that’s what’s going to grow your network is your authentic message.
JP: Yes, and that’s why it’s important to be authentic on your YouTube videos too and I talked about that in the one that I recorded that you have to be authentic and truthful because that shows through.
JP: So, hopefully I don’t know. Give me a critic of that video I put up. Did you like anything about it?
Anthony: Yes, I really liked it. JP your message was to me “Hey I am not waiting any longer, I know video is a very effective tool and I am making a video right now to see how effective it is and to show you how effective it is” and so your message there was effective videos. I think that theme you said it at the beginning and at the end and then if it resonates throughout the title, the description and the tags, it should be something that should be easy to find when you look for those keyword phrases.
JP: Cool. So, is there anything I could have done better?
Anthony: Well, there is a technique called Segmented Screencasting and it’s where you change the image or the venue that you are in. So, you might change the outfit you are wearing or the backdrop that you are sitting in each time you shift gears.
Anthony: Does that make sense?
JP: Yes, I have seen – I watched that in one of your videos and I didn’t piece it together until you just said that. So, basically it can be part of the one to two minute thing, but each time you kind of transition because you have an intro and you have a body and a conclusion and you might have like a couple of points in the body. So, what you are saying is that after each one of those kind of segments, change the camera angle or the room that you are in or whatever.
Anthony: Yes, so each time I am introducing a new idea, new and interesting is what you are seeing.
JP: That’s great advice. I like that. I am trying to figure out how I could do that.
Anthony: It’s great for script writing too because you don’t have to memorize your entire script.
JP: Yes, then you just think about the one piece that you are recording right then.
JP: And you just stitch it all together. What program do you use to do your video editing?
Anthony: Well, I started off just using the program that came with my computer. Most people that have PC will have Windows Movie Maker and they can use that really effectively. There are some limitations and so I have moved up to Camtasia.
JP: Yes, that’s what I use.
Anthony: Camtasia is great for capturing all kinds of content and the only drawback I find there with Camtasia is that you do need separate audio and that needs to go along with the video that you are capturing. So, it’s a bit of a technical upgrade in the audio department.
JP: Yes, and I have an external mike that I use and I am able to record pretty effectively with Camtasia with just the external mike. It doesn’t work very well with the on-board mike.
JP: Great! This is great stuff. Camtasia is really pretty easy to use. It didn’t take me that long to learn it because I had never ever done video editing before a few months ago and it didn’t take me that long to figure it out and I like Camtasia. There are a few bugs with it that irritate me and a few things that don’t work like I want them to, but as far as usability, it’s like the McIntosh of video editing. I have tried Audacity for audio; that is the hardest program to use. It is so hard to use. So, I use Camtasia to do these podcasts, I produce these podcasts in Camtasia.
JP: Because it’s so easy to use and then plus I also do a video. I do a YouTube video of the podcast as well. It’s just the backdrop, static background through the whole thing, but my transcriptionist is in India and she has as hard time listening to any kind of audio or iTunes and she suggested that I put up a YouTube and I am actually getting quite a few people watching on YouTube.
Anthony: Yes and it integrates really well with PowerPoint too. So, if you are a little bit skittish about getting on camera right away, but you know that video is the answer, you can easily create PowerPoint with all the information that you are trying to provide and video record over the top of it and Camtasia will produce a high-definition video that you can publish on YouTube.
JP: Yes, that’s great advice too because Camtasia plugs right in with PowerPoint. So, one thing you just said there “if you are skittish” and I have to say that I didn’t do video for the longest time and I didn’t do audio for the longest time because I was nervous about putting myself out there and opening myself up to that whatever it is, criticism, ridicule whatever, privacy – the biggest issue for me was I didn’t want people invading my privacy and if I put my videos out there, they are out there forever and that’s an invasion of my privacy. You got to get over that because if you want to be successful in your business, you can’t. So, talk about that. How do you get over that fear?
Anthony: Sure, it’s a real thing and I think I introduced in my speech that Camera Resistance and Avoidance Syndrome is the real thing and CRAS is the acronym, but we all have that hesitation like you said “Is it my personal privacy, is it people who are going to criticize me for looking like a fool?” Well that when you really come down to it is the inner critic who is de-motivating you and essentially that inner critic is really just a manifestation of the ego and our ego is a smart piece of our personality, may be even the smartest piece that’s main job is to keep us safe in this world and if it was up to the ego, we would be in our bedrooms with the covers pulled over our noses and the doors locked and it’s at that moment that you realized that the ego has no interest in our happiness and so in order to deal with this ego or this resistance that is coming up for you and your business, you have to stand up and meet it eye to eye with your passion and your desire and when ego shows up, just thank him or her for keeping you safe, but show him the door because until we deal with the ego, we can’t do anything on camera because we will look just completely distracted.
Anthony: And when we do show the ego the door, we can start to have some fun and play around and not really care what other people think because there are like trillions of people in this world and we are not going to connect with every single one of them, but we will connect with those people who are needing our services the most.
JP: Yes and I just read this book The Go-Giver by Bob Burg. I am actually interviewing Bob Burg in a couple of weeks for this podcast. I am so excited about that, but I want to read a quote from the book that directly applies to this. It says “Sometimes you feel foolish even look foolish, but you do the thing anyway” and that quote really resonates with me and it’s the same thing that we are talking about here. You got to just realize it’s going to be uncomfortable, you just do it anyway. It’s easier.
Anthony: Right, that’s our comfort zone. We are pushed outside of our comfort zone for growth reasons. I think I have seen a schematic before that shows that doing something new plus making mistakes equals growth and getting us doing something new often requires us to get outside of our comfort zones. I have even heard people say “The first place you should look if you want different results is outside your comfort zone.”
JP: That’s the only way to grow and expand is if you are outside your comfort zone, otherwise you are just the same person, you are static, but that’s the hardest thing sometimes and you are absolutely right, the ego is there to protect us all time saying no you can’t do that or you shouldn’t do that, that’s an invasion of your privacy, you don’t want people to know what you are doing and the ego is really – it did a great job of protecting us and it’s the reason probably why we have 8 billion people or close to it on this planet now, but unfortunately it’s doing us a great disservice now, now that we don’t have to worry so much about everyday survival or at least a lot of us don’t, some people still do, but unfortunately it’s still there and it haunts us and it keeps a lot of people from achieving the greatness that they are capable of.
Anthony: Yes, that’s a great book, I need to read that.
JP: Yes, The Go-Giver is fantastic book. I highly recommend that and also I have to listen to the podcast, it’s probably going to be six or seven weeks before that one’s live, but I will make sure and send that to you.
Anthony: Great. I am a fan JP. I am a podcast fan of this show.
JP: Thank you, I appreciate that. I hope it helps people. I get a lot of e-mails saying that it’s so nice to know that I am not in this alone and that I am not the only person that’s struggling with getting customers or raising awareness or generating revenue or whatever the problem is, I get e-mails on this a lot and it’s really nice to know that I am hopefully helping people as well as showing them that they are not alone and they shouldn’t be beating themselves up for this.
JP: Okay, so what is the biggest challenge that you’ve faced so far in your business and what did you do to overcome it?
Anthony: The biggest challenge is not getting pullback into working for someone else. It seems like the easy way out for me. I can go find another job really quickly. I have got an impressive résumé. I have got great referrals and references to my work ethic and it would sure make things easier in my financial department.
Anthony: To know where my income is coming from.
JP: In the short-term. That’s the thing about entrepreneurship is that you sacrifice in the short-term for that long-term benefit and that’s totally understandable that you are struggling with that, especially as early as you are in this process.
Anthony: Yes and it’s just that bright brilliant shining light at the end of the tunnel that keeps me engaged and you have to fall in love with your business like they say, but…
JP: The other part too about what you are doing is that you are starting to create your personal brand and you are starting to be known and recognized and then so what that means is that you are still not generating the kind of revenue you want to, but people are looking at you and seeing you as successful and so that makes you very enticing and you are going to get job offers because of that and that’s the hardest part. It’s like “Okay, well jeez, I am still struggling in my business and this person thinks I am great and wants to hire me, so do I stick with it, do I keep chasing my dream, or do I give up” and that’s the hardest part once you hit the phase where you are at especially with the recognition that you are getting now and it’s a tough decision. I am obviously pro-entrepreneur and it just stick it out. I was at University of Phoenix where I met you and afterward Brent asked me if I would be interested in teaching a class there and I am going to meet with him and talk about it, but I just can’t see myself doing that. I could definitely do a workshop, like the workshops that you did, I definitely would be on board for that, but the same decision I just face was like “How do I go and do this, teach in a classroom and it’s like a job and I have to grade papers and – or do I just keep going.” So, that is a tough one.
JP: So, as an entrepreneur, what could you use more help with right now, something that you are not getting or that you are missing in your business.
Anthony: I really gravitate towards support groups and mastermind groups because there are challenges that will come up daily, weekly, monthly and I don’t always know what to do. That was probably the most – the best lesson I ever learned in life was that I don’t always have the answer and sometimes that’s hard to accept when you are the business owner and everybody looks up to you for answers to all the questions, but I know I don’t know everything and when I have got a question that I am unsure about, I won’t just trust one resource. I will bounce it off a several trusted people in my network and see what their response is and that will help me form my own decision and so if that’s the one thing I have got out of that, it’s surround yourself with a good center of influence, likeminded people who have an authentic message and who are just as passionate and dedicated as you are about their trade and you will get good answers.
JP: So, is that something that you are looking for more of or is that do you already have a good network built up?
Anthony: No, I am always looking for more JP.
JP: Yes, that’s a great point. It is a great point; your connection list should continuously be growing.
JP: Do you have a mentor or a coach? I mean we have talked about some of this little bit, but do you have like a specific mentor or coach that you work with or may be more than one?
Anthony: Yes, there is more than one and some of them never knew that I was their student, but they just have so much material out there for me to learn from and I would constantly go to that well to be fed. So, there – George Ira Carroll is one of my business coaches.
JP: Oh Wow! Okay.
Anthony: Larry Janesky is another one and those are probably two that you probably haven’t heard of before.
JP: No, I have heard of George Ira Carroll. He was actually interviewed on one of the podcasts that I listen to. I think it was either Pat Flynn or John Lee Dumas. He was on one of those podcasts interviewed and he lives – does he still live here in Denver?
Anthony: I don’t think he has an address right now.
JP: Yes, that’s what I thought because on the podcast he said he was pretty much just going to pick up and travel the world for a while.
Anthony: Yes. We’ve been friends for six or seven years and we had a lot of things in common when we first met. We both been in telecom and he was just starting his very successful business that he owns now back then.
JP: Cool and who is the other guy that you mentioned?
Anthony: Larry Janesky. He has got a website called ThinkDaily.com. He sends out motivational quotes everyday and he is a public speaker, but he is also an entrepreneur and was the founder of the company I worked for, for the last three years and he really used video the right way JP. I think he was definitely the most influential business mentor coach I have ever had and never knew it because he knew how to automate his creative ideas through video. He came up with – he was a construction contractor too and his customers asked him good questions – How do I water-proof my basement? Well, the products that he could find out there none of them were any good, so the light bulb went off and he invented his own products, 28 patents in all and went out to grow his business with different dealers all over the nation and in order to give those dealers the proper process and procedure, he would make a video for everything.
Anthony: How to answer the phone, how to go out on a sales call, how to properly conduct the sales call, how to install the different products the right way and he grew international and then he purchased other companies that were also related to basement products and now I think he has five different independent contracting companies and it’s all because of video.
JP: Wow! That’s great success story. I am going to have to see if he will do my podcast interview and share that story with us.
Anthony: I would definitely listen to that one.
JP: Yes, I may ask you for a connection there. Cool, I will also put links to his website on the show notes page as well.
Anthony: Okay great.
JP: Okay Anthony, who or what inspires you? Do you have a hero or somebody that you follow and look up to? …that you don’t know, let’s talk about somebody that you don’t necessarily know personally.
Anthony: The place that we met at this morning is pretty inspirational and I have been taking some classes on the metaphysical realm and how you can create your own life with positive thinking and the other thing that inspires me I guess is kids. I was talking to another business owner this morning at that group who said that kids, teenagers especially are in that space where they are rebellious against everything and they ask those annoying brilliant questions and they are the true entrepreneurs because they just question everything and good questions are great kickoffs for great ideas and I think people who ask the best questions are the smartest people in the world and just because of my nature I think I have somehow ended up allowing myself to ask questions, like in class – I visited my daughter’s class because she was having trouble and the teacher was teaching this complex division equation that was so obscure that you never really probably use it in life and I witnessed my daughter losing her attention on the instruction that was happening and the teacher called her on it “Hey where are we in our book?” and she has had no clue and so she went on with the lesson and afterwards we had a conversation about this and I said “Mrs. Teacher, were you aware of any of the students in your class understood how they would use this math equation in life?” and she said “Well, probably none of them do that” and I said “There actually probably would be some areas where they use it in life if they are in inventory or manufacturing or some quantifying job,” but my daughter is just like me and it’s going to be difficult to learn something unless she knows why she is learning it and so, I was a kid that always stuck my hand up in class and said “Why do I need to know this, teacher?” and they would look at me as a troublemaker or somebody who is trying to kick off their authority, but I wasn’t, I was really curious and sometimes they didn’t know so they looked pretty dumb I think.
JP: Yes, they are like that. People don’t like it when you question what they do and at the same time make them look dumb.
Anthony: Yes, but I didn’t mean for it to happen that way and her point is valid because they have got to learn this before they can advance to the next lesson in the book, but that has no implications on how the economic laws of the universe work.
JP: Yes, a lot of the things that we learn, especially in grade school and high school – that’s a whole different rant, but we are not teaching our kids the things that they need to know to survive in this new age, this new world that we live in unfortunately, but I don’t want to go down that road because we could talk about that for hours, at least I could.
Anthony: Yes, you and me both.
JP: Is there a book that you can recommend, one that has may be changed your life or made a big impact?
Anthony: I thought about it and JP I am just going to recommend the Making Money Is Killing Your Business because it has caused such a drastic change in validation in what I have really been thinking and I know your audience may have already listened to that, but you might have new audience members on this podcast today and if they haven’t listened to that one with Chuck Blakeman, I encourage them to go there and listen to that, listen to him, he is a brilliant business mind, he is allowing people like you and me to make this shift and to be supported by his theories and it really makes lot of sense and it’s not something that those traditional business owners can really argue with because of his success rate, it’s very high and I really regard him really highly in one of his group he is now. So, you will probably see me in your 3to5 Club.
JP: Okay. I actually don’t belong to that yet, but I probably will be going. I changed my podcast schedule because I was doing podcast interviews on Tuesdays and that meant that I couldn’t go to his launches. So, I actually have changed it now. Going forward, it will be on Mondays when I do my recordings, Monday and Thursday I think. So, that way I can actually go to his launches because you are silly to miss out on that.
JP: All you have to do is pay for your food, it’s like free advice.
JP: Yes. So, Chuck’s one of his central premises is that we have been raised in this industrial era with an industrial era mindset of scarcity and it’s me against you and that rule does not apply, that world does not exist anymore. Thanks mainly to social media and the web and especially generation Y and younger. He talks about how to change that mindset so that you realize that we live in a world of abundance like I recommend people like you and I am going to have a web designer on here and I don’t really do web design anymore, but I used to, but you and I with some of the same clients possibly might have some overlap. There are some other guests I have had on here that will have overlap. Chuck, his group is overlapped for what I do, but we live in a world of abundance. If I can help you guys then you guys are likely to help me with my business and there is enough business to go around and if everybody resonates with different people and so somebody that might love Chuck’s 3to5 Club, there might be somebody that doesn’t; for every person that loves it, there might be someone that that’s not the right fit for them and they might really be more connected with me and the stuffs that I do especially because I focus mainly on the wantrepreneur through the first year and Chuck’s group really focus on that 3 to 5 year, people who have been in business, they have made it over that first hump and they are not given up. He wants to help people get out so that they can go take a vacation and the business still runs without them and that’s his focus. So, my goal is to get them to the point where they could go to him.
Anthony: Yes, right.
JP: We do live in a world of abundance and if I can help anybody, it doesn’t matter if we are doing the same thing, I have the same audience, I don’t care, I am going to help him.
Anthony: Absolutely. I just want to validate that statement because we’ve all been around, people who have got white knuckles on their sales territory or on their customers that just barely help them squeeze by and business is so hard and difficult and struggling for those people, but Chuck’s approach is that “No, business is perfect and it’s easy and it can even be automated so that you don’t have to be there all the time and how pleasant would that be to go to work everyday.”
JP: Yes, it is pleasant.
Anthony: It’s enjoyable.
JP: It is.
Anthony: I don’t have to be on the treadmill, the rat race all the time. There is plenty to go around. There is more than enough and we just practice on these simple principles and we will get there in 3 to 5 years.
JP: Yes, exactly. All right, looking back from where you are right now, would you do anything differently? I like asking tough questions that will make you think.
Anthony: Yes, I would have got more coaches earlier. I was an athlete in college and I had an opportunity to go in the NFL, but I got to that point without any real outside coaching. I was a kicker and on the football team, soccer players can kick that football and it’s almost so easy it’s a joke because kicking a soccer ball is a lot harder and it use all different parts of your foot and for a football, you just use a small piece and all the teams that I have been a part of, they just said “Hey, Prichard go to that other space over there and be productive and we will use you here for the last 15 minutes of practice and that will be your agenda for the day.” So, I would go out and practice and get bored and then come back and do my thing, but then all the way up until the NFL Draft, I never had any individual attention. I didn’t know about massage. I didn’t know about the body anatomy and I just tried to stretch and do what I could and if there is someone listening to this could get in the advice is that if you are doing well then you could do better by getting some additional coaching and advising. It’s just an unlimited amount of information that’s available for personal development and growth and the more I have learned, the more I have wanted to learn and I am completely addicted and I am never going to stop.
JP: I think that’s fantastic advice. I have talked on here all the time about the importance of mentors and coaches and I have a mentor and I actually have three coaches now. I have a business coach, I have a publicity coach, and I have a podcast coach.
JP: That is the one thing I would have done a long time ago. I have had a mentor for a long time, but that – it’s not structured. They are not holding me accountable. They give me great advice and occasionally some connections, but the coaches hold me accountable, they give me specific things to do and they make sure that I do them and the coach, I agree, couldn’t agree with you more that get yourself a coach, suck it up and pay for him, it will pay back tenfold. My business in the last two months since I hired my business coach has exponentially grown. It’s completely, it’s not even close to the same business as it was two months ago and I was struggling on my own for a good six to eight months, not doing much of anything, getting no traction and in two months I have done more than I did in the previous six at least. So, get yourself a coach. I think that’s fantastic advice.
Anthony: Yes, and it comes full circle. I have been hired to be a high school kickers coach and what I ask my student is what do you think it’s going to take you to get to that college scholarship and he knows that he’s got to run this many miles a week, he’s got to hit the gym this many days a week and he’s got to do this many repetitions and so my job as his coach is just to inform him this is what he said. I want him to stick to it and then I tell everyone around him, his support group, “Hey this is what he is trying to do, make sure when he needs that motivation that you are there to give it to him.”
JP: Yes, that’s great advice. All right, Anthony we are out of time, but before we go, I wanted to say how we are going to give away your little promotion there, your free 30-minute phone consult on business and video marketing? So, what do you think we should do? What do you think about doing the best question or comment on the show notes page for this podcast and we will give you a week – let’s make it two weeks. How about we say, “You have 14 days to make a comment or ask a question and then at the end of that period, Anthony and I will look over them and we will choose the best one and Anthony will contact you.” What do you think about that?
Anthony: Fantastic. That’s a great idea JP.
JP: Okay, I think that’s great and I am going to promote that special offer on all of the show notes page and all of the stuffs I post and share out there in the social media sphere as well. So, may be we can drive some business to your site.
Anthony: Sounds good to me. The more the merrier.
JP: Awesome. All right, Anthony, this is a fantastic interview, lots of great insights and everything that we talked about will be listed on the items mentioned in this episode section of the show notes page. So, go there if you want to get links to any of the books, the websites, or services or anything else we talked about. So very good, Anthony thank you so much, I appreciate it.
Anthony: You bet, thank you JP.
JP: I hope Anthony and I have convinced you of the value of using video in your business. It doesn’t have to be professional or perfect. Just record yourself talking about your business and post it on YouTube and then share it with your followers on your social networks and your website. It can do a great deal of good, it has a lot of power for your business, so just do it, suck it up, put yourself out there, don’t be afraid of what people say, you might look silly or even feel silly, just do it anyway. All right, if you want to learn about Anthony more, go to NewVideoNow.net and don’t forget to comment or ask a question on the show notes page for this podcast and you could win a 30-minute free coaching call with Anthony and he will talk to you about your business and SEO and your video and your business. So, go there right now, add a comment, ask a question, and two weeks from the date of the publication for this podcast, we will choose a winner and you will get to have a free 30-minute call with Anthony. That’s too good to pass up. Go to at JPStonestreet.com/podcasts and then look for Anthony Prichard’s podcast. You have 14 days from the date of publication. All right that’s it for this episode. Thanks for joining me. This is JP Stonestreet on the Smart Energized Entrepreneurs Podcast.