Watch as I recount one of the worst business pitches I’ve ever heard. This is an example of how NOT to do it, and ironically, it was at a seminar on how to pitch your business effectively. Some people can’t be taught…don’t be that person!
Here’s a template you can use to create a memorable business pitch. There are several ways to do it, but I like this one for most businesses, especially service based businesses.
I/We help people…. (Think of something catchy, memorable, eyebrow-raising.)
So they can…. (What’s the most important thing your customer wants you to do for them?)
Even though they…. (What’s your ideal client’s biggest obstacle?)
At the end of the day, they…. (What do you really do for them?)
I help people FIRE THEIR BOSS!
So they can live a more fulfilling life and finally get paid what they’re worth.
Even though they may have NO idea what business to start or how to start it.
At the end of the day, I help them live their entrepreneurial dream life and experience all the personal and financial freedom that goes with it.
Use this template and example as motivation and inspiration to create a memorable, eyebrow-raising, effective pitch, and then practice it until you can give it without tripping over your tongue.
Hi, I am JP Stonestreet, the new business energizer. If you ever had to go to a networking event and someone asks you what you do, I am going to tell you how not to respond to that question. I was at a networking event a few days ago and talking with someone else, in the middle of a conversation, someone walked up to us, interrupted us – business card outstretched in his hand and handed his card to me and he just stood there looking at me. He didn’t say anything, he didn’t introduce himself, he didn’t ask me what I do; he just stood there with his business card outstretched in his hand. So, I took it and I said, “Hi, I am JP, it’s nice to meet you, what do you do?” You want to know what his response was? This is something you never ever say at a networking event. Look me in the eye, I am being serious here – do not ever say, “Just go to the website, it tells it a lot better than I do.” That’s what he said. That’s what this guy said to me at a networking event where you are supposed to be pitching yourself. He said, “Go to the website, it will tell you a lot better than I can.” Oh my God! And what’s ironic, very ironic is that we were in a How to Network seminar. He obviously didn’t learn much, did he? So, take a lesson from my experience. Learn from this guy. Do not make the same mistake. Practice your pitch, create a pitch ahead of time and practice it and go out there and give it with force and gusto and impress people with what you do and just in case you need a little bit more help, I am going to put a little template for creating a pitch on the page of my website where I am going to post this video. So, go there JPStonestreet.com/pitch and create your pitch and practice it and then go give it with pride.