October 18, 2013
Last week, I shared that I was in the process of hiring a publicist. Well, it’s official. JP Stonestreet, the brand, and my book, “The Web Startup Roadmap” has a publicist. But not just any publicist…I landed a GREAT publicist!
If you do a search on Google for Book Publicity or Book Publicist, one of the top results is Kelley & Hall Book Publicity. Top ranking on generic search terms like these means they receive hundreds and sometimes thousands of requests a month from hopeful authors. Being a small firm, they only select a hand-full of authors to promote…and I’m one of them!
In addition to top ranking on Google, Jocelyn Kelley, the founder of the company, has been on The Oprah Winfrey Show multiple times, she writes for Glamour, Self, Elle and The Huffington Post, and she has authored several of her own books. Needless to say, she has a lot of connections.
When I first started my search for a publicist, I didn’t contact Jocelyn because I didn’t think I had a chance of getting her attention. I know how much traffic top ranking gets and I also know how in-demand someone of her stature is in the author community. But Jennifer, the Guerrilla Marketer of Sugar District & Co., convinced me to send Jocelyn an email. “What do you have to lose?” she asked.
So I did send Jocelyn an email, and to my surprise, I received a personal response from her 10 days later. She was interested in me and my book! She wanted me to mail her a copy and then we’d setup a time to talk over the phone (if she liked it)….
Another week went by and I’d almost lost hope, but in came an email from Jocelyn to schedule a phone call. She loved my writing style, she thought my book was “fantastic” and she wanted to represent me! Unbelievable!
If you’ve never checked into publicity or public relations, let me just say, it’s not cheap. But it’s an investment in my business that I’m more than willing to make because I don’t have the connections needed to grow my business the way I want to. I could spend years cultivating those connections on my own, but paying someone who already has them will dramatically speed up the process.
Whether you want local exposure or national exposure, hiring a PR Firm is the fastest and arguably the cheapest way to get it. Publicity is a cost of doing business and even though it’s expensive, in the long term, it may be cheaper and more effective than advertising.
If you’re looking for a local PR Firm, checkout RedJeweledMedia.com and ask for Jenny. She has an affordable starter package, and she was a very close second to Jocelyn. Be sure to tell her I sent you!
Thanks to Jennifer, I took a chance and contacted someone who I thought would never respond. Let that be a lesson to you. Even if you don’t think you have a chance of getting someone’s attention, it doesn’t hurt to try. Send them an email or give them a call. You never know what might happen.