Anyway, here’s me talking about my book, “The Web Startup Roadmap: Navigate Your Way to a Successful Online Business“.
Mike: Mike and Diane for Chuck and Kelly. If you are making a New Year’s resolution to make more money in 2014, here’s an idea.
Diane: JP Stonestreet, the author of something called The Web Startup Roadmap; we are going to talk a little bit about marketing and may be even selling a successful online business. Welcome JP, thanks for joining us.
JP: Thank you for having me.
Diane: JP, I was at a business seminar years ago where they said that the whole point of having a business is selling a business, is that true?
JP: I guess it depends on what your goals are, but for me that’s my goal. Running a business forever, once I hit the maintenance mode for a lot of entrepreneurs, it kind of gets boring and monotonous.
Mike: You are taking this obviously from a point of experience. What inspired you to get into this line of work?
JP: Well, I think I was born an entrepreneur to be honest with you. I didn’t know that I was going to be a technical entrepreneur, but I just kind of fell into it when I got my first job at a college, the job was very tedious and monotonous and so I decided that I could automate it and I put myself out of the job and that was the start of my days in software and my entrepreneurial journey.
Diane: We are talking with JP Stonestreet, taking about The Web Startup Roadmap. How is it different, an online business developing and then selling an online business as opposed to the bricks and mortar?
JP: The nice thing about an online business is how relatively inexpensive it is to start. If you want to start a brick and mortar like a restaurant or a store, you need tens of thousands of dollars to get the store even open, to get your products, to get the storefront. With an online business, you can be online with just a few hundred dollars. It really depends on how much of it you want to do even if you outsource and then pay someone else, for a couple of thousand dollars, you can have a website up and running.
Mike: We are talking about how much money you need to get a business and I know you can pay somebody to do this, but what if somebody who is listening right now and they are going “You know, I really want to do this, but we have various degrees of knowledge working online.” What do you say to people like that?
JP: That’s the main reason why I wrote my book The Web Startup Roadmap. I call it a non-technical guide for non-technical people. I have met with dozens and dozens of people in the past couple of years who want to start an online business, but don’t know how, that’s a large reason why I wrote the book, is to help those people because it is kind of a mystery, there is a challenge there if your aren’t born with an iPhone in your hand like the Generation Y and younger, the most of the people I help are Gen X and beyond and we are not as savvy with the tech world as the Generation Y is.
Diane: JP, you must keep an eye toward the hot trends. What are some of the trends you are seeing right now for online businesses?
JP: Obviously, the mobile trend is huge. More and more people are going mobile to access the internet and so there are lots of companies that are not only creating web-based businesses targeting the mobile market, but also application development, app development, like Snapchat. The big trends right now is in mobile.
Mike: JP, for people listening, they want to get involved, get an online business, how much time should they allocate themselves and how much patience should they have before this thing gets up and running?
JP: You definitely need patience and perseverance, two of the most important traits of an entrepreneur, especially online entrepreneur. There is a very good chance your first business online is going to fail, that’s just the nature of it. The nice is the cost of entry, your risk/reward is very favorable because it doesn’t cost that much to get into it and even if your first try failed, you’ve learned so much that you can then apply into your next one, but let’s just say your first one does succeed and it does great, you can spend anywhere from a couple of weeks to get something launched. One of my friends and a former client, he is now a friend, he launched a business; in span of a week, in 18 months, he is making six figures off of it. It doesn’t happen to everyone, but it can happen.
Diane: Talking with JP Stonestreet, author of The Web Startup Roadmap. You’ve really given us some food for thought, got the wheels turning. Thank you for joining us JP.
JP: You are very welcome. Thanks for having me.