…is to ASK for them!
I had coffee this morning with one of my favorite people, Cathy Hicks. She’s a fellow SCORE mentor who’s also starting her own mobile CFO business. She takes all those financial headaches away from her clients and helps them save money and make money in places they didn’t know they had. One of her clients told me she’s the only reason they’re still in business. She obviously does a great job!
As with any new business, she’s having trouble getting new clients, so we talked quite a bit about how she can market and sell her services, how she can package her services to make them more tangible to potential clients, and so on. We brainstormed all sorts of ideas, except for the best one….
This afternoon, I met with a mutual client, Katie, about building her website. Cathy introduced me to her several weeks ago. I asked Katie if she had any referrals for Cathy and she was shocked that Cathy needed referrals! In Katie’s mind, Cathy must be so busy delivering her amazing services that she didn’t even think about referring Cathy. In fact, she was worried that Cathy would be too busy and wouldn’t have time for her business!
That prompted me to write an email to Cathy encouraging her to call all of her existing clients this week, ask them how they’re doing, and then ask them for referrals. They may not be able to think of anyone off the top of their heads, but at least they’ll know she’s eagerly looking for more business.
I’m encouraging you to do the same thing this week. Call all of your clients and ask them for referrals! That’s the best way to get new business!