One of my clients that I write about a lot is an expert guerrilla marketer. Jen at Sugar District & Co. was invited to sell her cookies and brownies at the Williams-Sonoma Artisan Market, she’s been written about by a Denver Post food critic, a popular woman’s blog gave her a shout-out, and now she’s been invited to bring her organic deliciousness to the Denver Broncos Cheerleaders! How the heck is she doing it?!
The answer is pretty simple… She researches people and businesses who might have an interest in what she’s doing and an audience of people who might like her products. Then she sends them a cleverly written email and/or drops off some free samples so they can taste how good they are for themselves. It takes a lot of her time and the free samples are costly, but all of her energy is working. She’s received several orders as a direct result of her guerrilla marketing efforts.
Jen is in the process of investing in some more traditional PR and marketing channels, but her guerrilla marketing was a great place for her to start. It helped her narrow down her product offering and iron out the kinks in her delivery process before she spent a lot of money on traditional advertising. Now she’s ready to go and confident that she can deliver.
If you need some immediate sales and don’t have a large marketing budget, take a lesson from Jen’s playbook and go guerrilla!