More than 70% of the Forbes 2000 companies plan to use Gamification in their marketing efforts. Here’s why…
Successful Gamification involves giving your customer a Quest or Task and then a Reward or Recognition for successful completion of the Quest. Here are some options for effective rewards.
- Badges – this is what Foursquare gives. They give badges for all sorts of things such as locals, mayors, far far away, school night, adventurer, explorer, etc. They also have event-specific badges for things like SXSW and the Macy’s Parade. People become obsessed with collecting all the badges, which makes for very loyal customers.
- Points – everyone loves points. Twiends uses points, they just call them “seeds.” Make the points redeemable for something and they’re even more powerful.
- Levels – every video game I’ve ever played has levels. Each level is comprised of several quests that must be completed to get to the next level. Then the next level’s quests are a little harder. Completing a level gives a real sense of accomplishment, and bragging rights. Plus, like badges, people like to complete as many levels as possible to add to their “collection.”
- Leaderboards – this works especially well in a closed environment setting, like a business or community. When people know each other, being the leader or the one furthest along on the quest is a coveted position.
- Prizes – these can be free products, free services, gift certificates, iPads, vacations, etc. You can make prizes the reward for the quest, or you can give them once someone has met a milestone in badges, points, or levels.
If you want your gamifying activities to become extra potent, they need rules. All games have rules and part of the fun of the game is learning, understanding, and then playing by (or figuring out how to bend) the rules.
Don’t just say, “Come to my website to get a point.” Make the quest more involved than that. For example, provide a printable image of your business and create a contest where people post pictures of themselves with your image on your Facebook page. Points or badges could be given for the most adventurous location, the furthest away from home, the photo with the most people in it, the craziest dressed, etc.
- You could create a Vine contest and give prizes to the most creative video or the video with the most views.
- If you sell a product like brownies or cookies, you could keep track of who buys what and then give badges and discounts to the most loyal customers. This would require a leaderboard so your customers know if they’re about to lose their badge. (I would be the Triple Chocolate Chunk Champion at Sugar District & Co.)
- Hide one of your products somewhere in the world and then provide clues for how to find it.
- Pick a spot on the map and give points to customers who take a picture of themselves on that spot and post it to your website in the comments section.
- Give a prize to the organizer of the best flash mob video posted to YouTube, and give discounts to the participants.
- Foursquare – talked about in the video.
- Twiends – talked about in the video.
- Zombies Run – encourages people to exercise by giving missions while being chased by zombies.
- Epic Win – mobile app that makes doing chores fun…or at least not as bad.
- The Email Game – times your email consumption and encourages you to delete rather than reply, and reply with short messages when absolutely necessary.
- Lumocity – games to keep your brain limber. They have comparison charts so you know how you stack up against other people.
- LevelUp – a new way of paying that earns rewards.
- Badgeville – used by companies to encourage good behavior from their employees.
- SessionM – you get mPoints for watching advertisements, which can be redeemed for gift cards.
You get the idea. There’s all sorts of ways to gamify your business to create raving fans. You just need to be a little creative. So get out there and gamify it!
- Checkout the example gamification websites listed above.
- Make a list of ideas for gamifying your own website.
- Post your comments and ideas below and I’ll respond.