My daughter Sydney and I love to go to the Nature & Science Museum. We’re both fascinated by dinosaurs and they have a great dinosaur exhibit there.
The last time we went to the museum, we met a woman who also loves dinosaurs. I didn’t get her name, but let’s call her Ruth…she looked like a Ruth.
Sydney and I were busy reading about ancient sea life when we noticed Ruth teaching several young children about some fossils she had on a display cart.
Ruth was in her 60’s with white hair about shoulder length and a smile from ear to ear. You couldn’t help but notice her because she was so excited to share her knowledge…and people were lined up to listen.
One of the fossils Ruth had was a 530 million year old seashell in a rock. She encouraged everyone to hold it and said excitedly, “Isn’t it amazing to hold something that’s 530 million years old! You may never hold something so rare in your hands again in your life!”
She’s quite the sales person! Everyone wanted to hold that fossil! She loves what she does and her joy draws people in!
After we held the “rarest thing we’ll ever hold,” Sydney and I continued on our way. A little later, we ran into Ruth again in a different part of the exhibit where we heard her talking to another woman who also had a cart of fossils.
Like Ruth, she was also in her 60’s with white hair, only she was sitting by herself with no facial expression, kind of slumped over her fossil cart. She looked miserable, and guess what? No one was in line to see her fossils.
Ruth told her excitedly, “I just love working in the dinosaur section! All the kids are so excited to learn!” The other woman responded with a look of bewilderment…finally an expression.
If you love what you do, everything looks different. Fossils come to life and people line up to listen to you and to talk to you. You can sell the same exact thing as someone else, but the only thing that matters is how you sell it.
What are you selling? Does it get you so excited that you can’t wait to share it with people? Do you want them to experience the satisfaction and joy it brings? Do you want to brighten their day?
When you love what you do…when you love your product or service, it’s not selling; it’s sharing. You’re sharing the benefits that make people’s lives a little better.
Don’t slump over your fossil cart! Take a lesson from Ruth and get out their and share the heck out of it!