If you don’t use a signature line, it’s time to add one now. Last week, I received an email from a potential client asking questions about my services and how I might be able to help with her website. She was using a gmail account, which is fine if your business and/or website isn’t launched yet, but she didn’t have a signature line. She only included her first name.
My first thought was, “This woman isn’t very serious about her business.” That’s the message you convey when a professional email looks more like an email to your mom or best friend.
If you’re contacting someone for the first time, mention how you met or how you heard about them. Don’t assume they’ll remember you by your first name. Serious business people meet dozens of new people every week, and a lot of the new people will have your name if it’s at all common.
Then, include an email signature line that provides your pertinent contact information, such as your full name, company, role and phone numbers. Here’s my email signature line:
Notice that I provide links to my website and my book. The website allows your recipient to easily learn more about you. If you have a book (or some other valuable contribution related to your business), it helps to establish credibility so include that as well.
Avoid using quotes in your signature line unless it’s really important to you and directly related to your business. Thanks to social media, most people are on quote overload now and a lot of people include quotes in their email signature line so they’ve lost their significance.
If you’re not sure how to add email signature lines automatically, here are some tutorials for you:
Having a signature line helps people remember who you are and it helps them find more information about you. Keep it simple and meaningful, though.