Every month or so, I meet my friend and fellow entrepreneur, Brad DeGraw, for coffee…and today was the day. I always look forward to our coffee meetings…they’re a great source of ideas and inspiration for both of us. In fact, it was at one of those meetings when OnlineStir was born!
On my way to meet Brad this morning, I was happily driving along talking to my mom on Bluetooth when I rounded a curve and spotted four motorcycle cops sitting in a driveway.
They were positioned in such a way that I couldn’t seem them in time to slow down, but I quickly thought to myself, “At least I’m going the same speed as everyone else.” I didn’t know if I was speeding or not…I was just going with the flow.
At that moment, one cop turned on his lights and pointed at me. In shock, I pointed at myself and he shook his head “yes” and pointed at a turnoff just ahead.
When I pulled around the corner to get my ticket, there were already two other cars in front of me getting tickets, and another one pulled in behind me. That’s FOUR tickets…at the same time!
It took the cop less than 3 minutes to write my ticket, and in that time, the two cars in front of me were gone and replaced with two more cars. That’s SIX tickets in the span of 5 minutes!
I was too angry to glean any value from my unfortunate speed trap encounter at the time, but driving home after my coffee with Brad, I saw the same speed trap still in action over an hour later. Of course, I flashed my lights like crazy at the oncoming traffic…it was my way (my only way) of sticking it to the man.
And that’s when it hit me: They aren’t just cops, they’re marketing experts! They positioned themselves where there’s a continuous flow of their target market that is eager to buy what they’re selling!
The speed limit goes from 40 to 35 right at that spot. It’s also on a curve, which hides their position until it’s too late. There’s an easy place to turn off and write the tickets very quickly so they can get back out there to “protect and serve” some more. It’s a freakin’ cash machine!
I could be bitter about this…who am I kidding…I AM bitter about this. But I’m choosing to at least learn something from it.
When you’re marketing your business, think like a cop. Ask yourself, “Where’s the best place to put a speed trap that will capture the most business with the least amount of effort?”
Once you figure that out, you’ll have your very own cash machine…just like the cops do at Hampden and Logan. You’ve been warned.