That was the question I recently asked myself. The answer? My social media was managing me!
This is the first part of my series on sales and marketing. Last week, I attended a presentation about marketing. The presenter said that social media can be very valuable if you use it correctly. Unfortunately, she said, most people don’t.
She used the analogy that social media is like a networking event, only instead of going in and mingling, most people stand outside the door and throw their business cards in and leave without interacting with anyone. What a great analogy!
The problem with social media is that it’s very time consuming. For the past six months, I’ve been managing my own social media feeds.
It started out great! I posted several times a day to both Facebook and Twitter. I got lots of new followers and had some good interactions. But then I got busy, and the posts slowed to once a day, if that.
As you well know, being an entrepreneur yourself, there are lots of things to do in a typical day. Posting on social media is just one of them and it can take a long time, especially if you allow yourself to get distracted by all the fascinating posts in your live feed.
You log in to post something, and before you know it, you’ve spent the last 30 minutes reading other people’s posts! How do you stop the madness?! You stop posting….
But that’s not the answer.
The presenter I saw last week said you have two options with social media. She said if it’s right for your business, then do it right or don’t do it at all.
That begged the question, which I asked her, “What if it’s right for your business, but you don’t have the time nor inclination to do it right?” Her answer? “Outsource it.”
So that’s exactly what I’ve done. I’ve outsourced my social media management (SMM) and it feels like a HUGE weight has been lifted off my chest.
I posted my project on Elance, interviewed several Social Media Managers and hired the best candidate. We had a few growing pains at first, but we’ve ironed out the kinks and it’s been smooth sailing since.
He researches my field of business and posts links to interesting articles. He posts quotes and photos with my domain name in them. And he posts links to pages and posts that are on my website.
Some of the posts are still mine, and all of the responses to comments are made by me, but he’s removed the time consuming part from my daily/weekly routine. And that allows me to focus on what I do best, which is run my business.
If you don’t have the budget to outsource your SMM, you can streamline the process by scheduling them ahead of time. One of my friends is a successful real estate agent here in Denver and she uses Hootsuite to schedule her posts. That works really well for her.
Love it or hate it, social media is a necessary weapon in the marketing arsenal of most consumer oriented businesses. It keeps you “top of mind” with your customers and potential customers, and it allows you to communicate with them more easily and regularly.
However, if it’s managing you more than you’re managing it, it’s time to take a different approach. It’s time to automate it or better yet, outsource it.