It’s vitally important to write content that search engines will like so you appear higher in search results. At QuoteCatcher, for a while, we ranked in the number one or two spot on Yahoo! for the term “website design.” That term brought us lots of free traffic, which meant our margin on those sales was 100%. A 100% margin is a beautiful thing.
In order to write content search engines like, you first need to know what keywords to use in your content. Here are 5 useful SEO tools that I like to use.
Google Keyword Planner – Ok, this is an obvious one, but I’d be remiss if I didn’t list it. Unlike Google’s old “Keyword Tool,” you’ll need an AdWords account to use it, but you don’t have to buy any ads or give them your credit card (at least not yet).
The great thing about this tool is that it gives you ideas for similar keywords, search volume, competitiveness, traffic estimates and much more. It’s the best place to start with your keyword analysis.
Soovle – This tool allows you to search keywords on Google, Yahoo!, Bing, YouTube, Answers.com, Wikipedia and Amazon, all at the same time! Type in your term and you’ll get a real-time update of your keyword term and 9 other related terms that you can click to view the search results.
If you’re stuck on coming up with ideas for things to write about, this is a great tool to help stimulate your mental juices.
GoogleFight – I’ll admit, this one is more of a novelty, but it’s kind of fun. Type in two search terms, click “Fight” and see which one wins. The winner is the keyword with the most number of results on Google.
It can be a little discouraging to see a term that best describes your business win the fight with 1 Billion results, though. Number one ranking on one of these terms is less likely than winning the lottery!
Keyword Density Checker – If you’ve already written a lot of content on your site, this keyword tool will tell you what you write about most. You can use it to help you better target your most important keywords, and reduce the number of times you use less important terms.
You might be surprised at the results. I found that the word “learn” is used more often than any other word on my website, followed by entrepreneurs, business, RipenWay and website. Obviously, I need to cut down on the number of times I mention RipenWay because it’s not an important search term. That’s two more mentions right there! Sheesh!
Google PageSpeed – If you want top ranking, your pages have to load zippity FAST! Search engines have even less patience than people so if you page takes too long to load, they’ll skip it completely.
To use this tool, type in your domain name and review the results. If you don’t understand what the they mean, you can hire someone to optimize the site for you. You may also need to switch web hosts or upgrade your account to a non-shared plan.
There are many other useful SEO tools you can use to help you plan and execute your SEO strategy. These are just a few that I like to use. If you have other recommendations, please share them in the comments section below.